Support - EMM Tutorial - Track your email campaign results

To check on the success of your email campaign, click on “Research” then “View Campaigns”.

This field will show you a list of your most recent campaigns. Click on the list/campaign you would like to view first.

The first screen gives you an overview of your campaign and shows details such as the open rate and number of click-throughs. The open rate reflects the number of HTML recipients that opened your message. Since there is no way to calculate open rates on text messages, it may not represent the actual number of people who read your email.

Clicking on the “Click-Through” link will bring up a list of all the URLs in your email and how many people clicked on each one. If you click on the “unique” link it will show you the email address of each person who clicked on that particular link in your email message.

Clicking on the “Bounces” link will show you the number of hard bounces, soft bounces, and the number of unsubscribes from your campaign. Click on the “details” link if you would like additional information on the bounces.

Clicking on the “Top Domains” link will give you the domain names with the highest number of opens, click-throughs, and bounces. This is a good screen to look at especially if you feel that your bounce rate is unusually high.

The “Compare” link gives you open and click-through rates for your past few campaigns to that you can look at and evaluate the effectiveness of various email campaigns on the same page.

The Research function of your Email Marketing Manager can be very helpful in determining which of your email campaigns are top performers. Because you receive real-time analysis of your campaign, you can send your newsletter or offer out to a limited number of subscribers then make changes as you discover which links or products are most popular. Also, the Compare link is an excellent tool to assist you in determining which campaigns perform best and which dates and times result in higher click-through rates for your particular audience.