Support - How to Grow Your Email Marketing List

There are a number of ways to grow your email newsletter subscriber list that are easy and quick to implement.

Grow your email newsletter subscriber list through the following:

Ask Web site visitors to sign up for your newsletter in a prominent area of your home page
- Include a brief description of the benefits that they'll receive for doing so
- Include a sample issue online so people can see what they will receive
- Keep the bar relatively low by asking for email and name only - the objective is to gain signups, not qualify leads
- Include a link to your privacy policy - "We respect your privacy"
Include a link for newsletter signup throughout your site - maybe even make it part of your navigation scheme
Ask Web site visitors to identify themselves in exchange for access to information such as webinars, demos, white papers, studies, reports, etc.
- Include an option for newsletter on signup form
Add a Forward to a Friend option in your newsletter
- Include a link to sign up in your newsletter
Promote your newsletter in transactional emails
Leverage offline opportunities presented at call centers, retail outlets and trade shows

Thank you to Terry Miller of CRM Group for providing these tips. Want to learn more about how to optimize your email marketing campaigns? Contact Terry Miller directly at terry@crmgroupusa.com or 425.827.7526.

If you want to set up an email marketing account, check out Adhost's Email Marketing Manager.