EMM Features and Examples

Lists

• Unlimited lists
• Multi-part messaging support
• Confirmed Opt-in features
• Import/Export wizards
• Form creation tools
• Integrated reply management
• Per list/global opt-out
• Embedded list segment builder
• List cloning & compare
• Configuration matrix
• Multi-list de-duping
• Data collection features

Content

• Forward-to-a friend Content
• Unlimited templates
• Dynamic content & personalization
• WYSIWYG Editor
• Workflow driven publishing
• Multi-language support
• Integrated polling & surveys
• Calendar-based publishing
• Redirect URL tracking exclusions
• Message content asset manager
• Easy segmentation & N-way

Reporting

• Real-time reporting
• Automatic open & click-thru reporting
• Aggregate and subscriber level reporting
• Custom cell-based or segmentation metrics
• Event specific reporting
• Comparative reporting
• Deep-link tracking
• Archived reporting

Deliverability

• Integrated bounce management
• Deliverability management
• Spam/Content analysis checker
• Unique IP addressing (ASP)
• Virtual MTA
• Sender ID, SPF, & Yahoo Domain Keys support
• ISP deliverability audits
• CAN-SPAM compliant
• Industry associations

Advanced

• Integrated Profile management
• API Suite (Java, XML. Net, FTP, SOAP)
• Data & Event driven macros and publishing
• Integrated micro-site management
• Templated (skinnable) interface
• Blogs & RSS
• SMS Delivery
• Ability to add attachments (Broadcaster & SMB)
• Workflow approval
• Rich media asset management
• Individual customer control

Admin

• Super-Admin support
• Individual customer control
• Email based administrative control
• Built-in training guides