EMM 2010 Enhancements

EMAIL MARKETING MANAGER ENHANCEMENTS

We’ve recently upgraded our Email Marketing Manager and are happy to provide you with these new features.

Social Networking
This new functionality provides your recipients with the ability to post an email directly to their Twitter or Facebook accounts with a single click. And the Campaign Details dashboard has been updated to allow you to view Social Networking activity.

Mobile Device Template Support
This new feature allows for the creation and editing of dedicated content for mobile devices that would be accessed using the platform’s “Display Message” feature.

Reporting
In addition to the Social Networking activity reporting mentioned above, other enhancements include time series reporting which shows how your activity is generated by day and hour of day, performance analytics to determine top domains across key categories and new charts that show how they compare to each other. The Campaign Details interface has also been updated to make it easier and more intuitive to use.

Calendar Enhancements
The new calendar user interface makes it easier to schedule many types of events including campaign deployment, reports (event, custom and domain) and subscriber exports. And the task list by day provides improved visibility into each day’s scheduled activities.

Performance Improvements
A series of system enhancements result in faster campaign throughput during peak usage periods as well as increases in list import speed of as much as 300% in some situations.

Help Screencasts
These new videos found by clicking the “Video Tutorial” link under “Documentation” in the Customer Center demonstrate how to use the Social Networking, Mobile Device Template and Reporting features noted above.

Coming soon…
Be sure to watch future newsletters for information on upcoming integration Salesforce.com, Return Path and Video.

Note: New features descriptions provided by Terry Miller, Managing Partner of CRM Group (www.crmgroupusa.com), an Adhost partner providing email marketing strategy, implementation and evaluation. Contact Terry via email or at 425.827.7526 to set-up a free, 15-minute over-the-phone evaluation of your email marketing efforts.