Adhost Seminar Archive

May 2007 Seminar: Building Social Media Momentum: Web 2.0, Social Media and SEO

There's a whole new level of user outreach and interaction you can be leveraging with your Web site today. Social Media Optimization (SMO) can increase your visibility, site traffic and activity while encouraging increased communication and collaboration with your visitors and expanding your online presence. Larry Sivitz of SearchWrite explains how the following types of sites and technologies are opening up exciting opportunities to build Social Media momentum as never before.

• Content sites sites like Flickr, YouTube, Wikipedia and Squidoo
• Social bookmarking services such del.icio.us, FURL and Blue Dot
• News sites like digg and reddit
• Blogging, podcasting and RSS syndication

April 2007 Seminar: Adhost Content Management System and Writing for the Web

Our Web development team walks you through how easy it is to add pages and new content whenever you want with the Adhost CMS. Our system is specifically designed for the non-tech user. So it’s a snap for everyone in your organization to use. We'll demonstrate the search engine friendly features as well. In the second half of the seminar, Sharon Long Baerny of We Know Words covers "Writing for the Web." During her talk, Sharon digs into the details of: writing for an online audience, writing for search engines, and getting repeat visitors.

February 2007 Seminar: Search Engine Marketing 101 - Setting up and Maintaining Google and Yahoo Search PPC Campaigns

Brian Rauschenbach, CMO of Don’t Blink Media discusses how to setup and maintain a successful pay-per-click (PPC) campaign on both Google and Yahoo! Search engines. Topics include a step by step tutorial on creating PPC campaigns from scratch along with best practices in ad copy, keyword strategies and insight into how to bid manage your campaigns to achieve your ROI goals.

November 2006 Seminar: E-mail Marketing 101 - Building revenues and customer loyalty with an effective permission e-mail marketing strategy.

More and more companies are making e-mail marketing a key component of their overall customer marketing strategy. Are you? At our November client seminar, Terry Miller of CRM Group not only showed us why it’s important, he also showed us how to do it right in order to ensure maximum revenue and customer satisfaction. Terry's company, CRM Group, specializes in the development and implementation of customer acquisition and retention strategies.

October 2006 Seminar: Search Engine Marketing Panel

Our panel of Seattle search experts provided plenty of tips for marketing your Web site on the search engines. Panelists included Larry Sivitz of SearchWrite and Jon Lisbin and Jeff Figueiredo from Point It. This seminar covered the search advertising landscape, pay-per-click strategies, search engine optimization techniques, link building ideas, and Google Webmaster tools. Note that this seminar was geared to an intermediate level of search engine marketing knowledge. It may be helpful to take a look at these sites first: Point It’s SEM Glossary and SearchWrite’s The Top 10 Reasons for SEO or PPC.

September 2006 Seminar: Conversation Marketing - Internet Marketing Strategies

You've heard all the buzzwords: Pay per click, search marketing, e-mail marketing, podcasting, RSS, HTML, CSS, database, e-commerce... But how do you forge it all together into a coherent Internet strategy? Join us for an Internet Marketing seminar presented by local marketing expert and long-time Adhost client Ian Lurie. CEO of Portent Interactive, Ian will walk you through his model for Internet marketing - which he calls Conversation Marketing - and detail the necessary steps for any successful Internet campaign. He will also present some case studies (good and bad). Learn more about Ian and Conversation Marketing at: http://www.conversationmarketing.com/

Download 1:Outline and Worksheet PDF
Download 2: Presentation Slideshow PDF
Download 3:Seminar Recording (MP3 Format, 25 megabytes, 86 minutes)