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September PSAMA Luncheon: Twitterphoria

Posted in Seattle Internet Events
 

Save Wednesday, September 9 for the September Puget Sound American Marketing Association (PSAMA) Luncheon. The topic is Twitterphoria: Adding Twitter Power to Your Marketing Mix Today. Join Jennifer Gehrt, Co-Founder of Communiqué PR, to learn about current trends in social media.

Here’s part of the description: You’ll discover how you can integrate Twitter with your marketing plans to achieve your most pressing business objectives and you’ll walk away with ready-to-execute tactics to promote your company’s product/service on Twitter and other key social media platforms. Learn more and register at the PSAMA site.

And remember that you can follow Adhost on Twitter and twitter.com/adhost.

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Adhost East Data Center Update from Adhost CEO

Posted in Company News
 

Dear Adhost Clients:

I am writing to you to update you on the status of the power infrastructure supporting the Adhost East Data Center located in Fisher Plaza East.  Adhost is committed to providing a fault-tolerant, highly available environment to support our data center operations.  We are working closely with Fisher Plaza, other tenants and vendor engineers and electricians to get our data center operations back onto that footing as fast as possible.  This letter is meant to provide a synopsis of both the actions taken to date as well as a synopsis of short and long-term steps that Adhost and Fisher Plaza are taking to achieve our commitment.

As many of you know, on July 2nd, 2009 there was a significant event in the main electrical switchgear room located in the parking garage.  While we are still awaiting final forensic analysis of this event, at this point we know that two 5000 amp bus ducts were severely damaged and that enough heat was generated to activate the pre-action sprinkler system in this room.  Of course, the introduction of water into a live electrical switchgear room had predictable results – namely that all of the gear in that room became inoperable.  Unfortunately this room was where the automatic election is made between utility and generator power.  The loss of this room resulted in a loss of power to the Adhost East Data Center for approximately 27 hours.

The Adhost West Data Center was unaffected during this event and remains in its standard operating configuration of utility power backed by N+1 generator plant.

For approximately one month following the event, our East Data Center was powered by generators as its primary source.  We announced several maintenance windows to upgrade the reliability of that generator power including moving from the single-riser/single generator configuration that we initially brought the building back up on to an N+1 generator plant that allowed for continuous operation and accommodated a regular maintenance schedule for the individual generators.

On August 1st and 2nd, we announced and successfully completed another maintenance window to switch-over to a temporary configuration that features utility power as the primary electrical source backed by the N+1 generator plant for emergency backup.

Meanwhile, we are working to develop a long-term permanent solution that will take this event into consideration and which will allow Adhost to operate continuously through a similar loss.  This solution entails the following components:

  1. Diversifying the Adhost East critical equipment loads across the two switchgear rooms that service (or will service) Fisher Plaza East.
  2. Working with Fisher Plaza to ensure that catastrophic loss of one room will not inhibit our ability to operate.
  3. Working with the various regulatory agencies to put into place non-water-based fire suppression systems in all critical electrical areas.

These solutions take time to engineer and they also take time to source and install the appropriate equipment.  Right now we are working to have the permanent solution in place by the end of October.  As we get progress down this path, we will have better timelines which we will make available to our customers.

One other lesson that we have learned and which we are addressing is to implement a better emergency communications plan (ECP).  Our previous ECP was shown as inadequate during this event and we already have implemented parts of this plan.  Highlights of the plan include:

  • An off-site (completely outside of the Adhost network and facility) maintenance mailing list server which is automatically synchronized with our main maintenance mailing list.  We will also be introducing three primary lists over the coming months:
    1. East Data Center Operations
    2. West Data Center Operations
    3. Shared Hosting Operations

    Once in place, we will announce to all lists events that impact the entire infrastructure such as power, cooling, network, DNS, and email.  We will also announce major events that primarily impact one of these subgroups to all three lists with follow-up details being posted to the affected lists.

  • Adhost is committed to using Twitter as a quick, off-site communications tool to announce not only information on major events, but also other Adhost news.  You can follow our tweets at http://www.twitter.com/adhost
  • An off-site Web server which will act in several capacities:
    1. Allow customers to get status messages on our major services.
    2. Provide a chat-style interface for customers with status questions and support needs.
  • An off-site phone number that will give status updates to callers.
  • Moving our phone systems to a more fault-tolerant system that will allow us to communicate via phone with customers during significant events.

Once again, we apologize for the extent of this event.  We want to assure you that we are integrating the lessons that we learned from this event into our on-going operations and policies and procedures.

We appreciate your business, patience and understanding as we work to improve our services.  If you have any questions or suggestions, please email support@adhost.com.

Will Riffle
President and CEO
Adhost Internet

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Adhost Revives Twitter Account

Posted in Company News
 

Last summer we experimented with a Twitter account for a few weeks but then forgot about it. We learned the hard way last week how important the social media outlets are for getting messages out in a crisis situation like the power outage. In hindsight we should have been posting updates from the beginning of the outage on Twitter and other sites.

So we’re blowing the dust off our Twitter account and will be more proactive about tweeting. We invite you to follow us at: twitter.com/Adhost.

If you’re on the fence about Twitter like we were, we encourage you to read Ian Lurie’s recent blog post: AUUUUGH: Social Media For Crisis Communications. He has some great tips which we are taking to heart.

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