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Email Marketing Manager Enhancements
Posted in Company NewsOur recent Email Marketing Manager (EMM) upgrade includes a host of new features including social networking and mobile device support, improvements in reporting, calendar functionality, performance and more. Highlights include:
- Social Networking: your recipients can post your email directly to their Twitter or Facebook accounts with a one click.
- Mobile Marketing: you can create and edit content for mobile devices
- Calendar: the new interface makes it easier to schedule campaign deployment, reports and subscriber exports.
Learn more about these and other upgrades at EMM 2010 Enhancements.
permalink | digg this | technoratiAdhost Webinar: Email Marketing 101
Posted in Company NewsLearn why email needs to be an important part of your marketing strategy and how to get started. The webinar: Email Marketing 101: Using email to build revenue and customer loyalty is over, but you can download the recording. The presenter is Terry Miller, Managing Partner of CRM Group, and he provides insightful an seminar to help you understand what email marketing could mean to your business and how to do it right.
In one hour, learn how to leverage the power of email marketing to nurture and qualify leads, speed up sales and increase revenues. According to the Direct Marketing Association, email boasts an ROI that is 125% better than other forms of online marketing and a whopping 300% better than other direct marketing activities. If you haven’t made the decision to add email to your marketing mix or if you have made the decision but are unsure of how to get started, this is the Webinar for you. You’ll learn:
- Why email should be an important part of your marketing strategy, particularly in these difficult economic times
- Industry trends and benchmarks to help you understand the ROI you should expect
- The different types of email programs and the benefits of each
- Eight key components you must consider in order to develop an effective email marketing strategy
- Best practices that you can leverage in your own efforts from real case studies
- And more
Download the recording today.
permalink | digg this | technoratiEmail Marketing Manager Upgraded
Posted in Company NewsWe’re please to announce that our Email Marketing Manager (EMM) platform was recently upgraded. Existing clients will no doubt notice these improvements:
- Second dedicated database server - provides increased performance through better database communication.
- EMM realms operate on separate IP addresses - prevents the blocking of one realm affecting other EMM users.
- Spam reduction - the Content Analysis routines use Spam Assassin filtering to reduce the likelihood of messages being flagged as spam.
- Throttling of messages - messages can be metered to reduce instances of being blocked by ISPs.
- Quick reporting - enhanced report for opens, clicks, unsubscribes, hard bounces, soft bounces, and event stats.
- HTML Design View (WYSIWYG) improvements - simplifies working with HTML design.
- New video tutorials – located in the documentation menu.
- Revised Help Guide – available with the new version.
If you’re a current EMM client, your accounts is upgraded and ready to go with these enhancements. If you want to get started with email marketing, visit our Email Marketing Manager pages or contact Adhost Sales at 1-888-234-6781.
permalink | digg this | technoratiTrends in Email Marketing Event
Posted in Seattle Internet EventsOn Wednesday, November 7, the Seattle Direct Marketing Association is hosting a panel discussion on “The Changing Email Landscape: Trends in Email Marketing.” Enjoy dinner and networking while you learn tips and tricks from the email marketing experts at WhatCounts, Alaska Airlines, Expedia, Tommy Bahama and Microsoft. I hope to see you there. Register today at Email Marketing Panel.
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