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Seattle Internet Events
Webinar: How to Outsmart your PPC Competition
Posted in Seattle Internet EventsSeattle-based Point It presented a webinar titled “How to Outsmart your PPC Competition” on Wednesday, December 16th from 11 am-noon. If you missed it, you can view the online recording. Here’s the description:
Ah competition, the lifeblood of business. Do you know what your competitors are up to in paid search? Even worse, do your competitors know what you’re up to while you’re running blind?
Join Jon Lisbin and Maria Nikishyna as they take a deep dive into shark infested waters of paid search. In this webinar you will learn:
- How to prevent your competitors from seeing your PPC Ads
- What are the best ways to buy competitor’s branded keywords on paid search
- Tricks and tips on how to handle competitors buying your branded terms
- How to keep an eye on what your competition is doing in paid search
- Some of competitive tools used by Point It
permalink | digg this | technorati
Social Media Events with the PSAMA
Posted in Seattle Internet EventsThe Puget Sound American Marketing Association (PSAMA) is hosting two lunches focused on Social Media. Check out these opportunities to network in person and learn more about online networking:
1. Thursday, Oct. 29, 11:30 am-1:30 pm: Social Media at ‘the Hutch’
We’ll cover the practical and applied-side of social media – including Facebook, Twitter and YouTube – at a large non-profit cancer research center. You’ll hear about what we’ve done and why, lessons we’ve learned and what we’re considering for the future. The discussion will also include metrics, ROI (return on intangibles), and advice to those getting started. Register.
2. Wednesday, Nov. 11, 11:30 am – 1:30 pm: Building Brand with Social Media: How Starbucks Does It and What They’ll do Next
Are you ready to take your social media presence beyond the occasional Tweet and Facebook post? Find out how to step up your social media strategy from a company that’s thriving in the social media space: Starbucks. By moving from experimenting with social media to actively incorporating it into the company’s brand marketing plans, Starbucks has become the most popular brand on Facebook, with more than 4.1 million fans. Starbucks’ Official Tweeter Brad Nelson will reveal how the company’s social media initiatives are intimately coordinated with traditional media. Learn more and register.
posted by Amy R 12:47 pm October 28, 2009permalink | digg this | technorati
Mobile Marketing Events in October
Posted in Seattle Internet EventsThis month there are two Mobile Marketing events in Seattle – on the same day even. On Wednesday October 14 you can spend lunch and dinner learning about mobile marketing and networking with fellow Seattle marketers.
1. Puget Sound American Marketing Association: “The Next Big Thing – Mobile Marketing and How iPhone Applications Can Build Your Company’s Brand” 11:30-1:30 at the Washington Athletic Club.
John SanGiaovanni, VP in charge of product development at Zumobi, shares his insights on how mobile applications are the new frontier in marketing and why marketing professionals should care. Learn more.
2. Seattle Direct Marketing Association: “Get your brands into play. Mobile Marketing. Too big to ignore.” 5:30-8 PM at the World Trade Center West Building.
Come learn specifically how to start or better integrate mobile into your marketing mix from seasoned expert Jeff Hasen, CMO of HipCricket. Learn more.
posted by Amy R 1:42 pm October 7, 2009permalink | digg this | technorati
Secrets for Creating Great Landing Pages Event
Posted in Seattle Internet EventsJoin the Washington Technology Industry Association (WTIA) for the October Marketing SIG. Frank Coyle from Point It!, Inc. and Howard Sewell from Connect Direct will discuss tips, techniques, and strategies for improving landing page conversion rates, with a special emphasis on optimizing landing pages for search. They will review and dissect landing pages submitted by attendees and offer key principles to ensure click-throughs turn into leads.
You’ll learn how to improve conversions, reduce abandonment, and increase ROI from search, email, lead nurturing, and any other campaign that relies on landing page effectiveness.
When: Tuesday, Oct. 6, 5:30-7:30
Where: Point It, 3131 Western Ave, Suite 428, Seattle
Register: washingtontechnology.org
posted by Amy R 11:03 am October 5, 2009permalink | digg this | technorati
WatchGuard Security Lunch Seminar
Posted in Seattle Internet Events, SecurityJoin network security pioneer WatchGuard Technologies for a luncheon seminar covering today’s security threats. Quickly strengthen the security of your network, while saving money doing so. Learn how next generation extensible threat management (XTM) solutions will protect your business against emerging threats while reducing your network costs and complexity. All attendees receive a 20% Discount Coupon for use on your next WatchGuard appliance purchase.
Date: October 14, 2009 – Tukwila, WA
Time: 11:30 am – 1:30 pm, Lunch provided, free parking
Location: Great American Casino in Tukwila, WA
Register: Online at WatchGuard’s Web site
We’re also parterning with WatchGuard for a Security Webinar on Thursday, November 12 at 11 am. Register online.
Adhost is a WatchGuard Expert Partner, offering WatchGuard firewall products and services for our server colocation and dedicated server clients. As a partner, we have the training to recommend the best solution for your business. Learn more.
posted by Amy R 5:22 pm September 30, 2009permalink | digg this | technorati
Social Media for Biz and Buzz Webinar
Posted in Seattle Internet EventsJoin Seattle-based search marketing firm, Point It, for their Social Media for Biz and Buzz Webinar on Wednesday, Sept. 30 at 11 am.
Linkedin, Facebook, Twitter, oh my. Seems like everyone’s doing it, but what’s in it for you? In this webinar you’ll learn:
- Building social media relationships that translate to business
- Strategies for taming Twitter: what works, what doesn’t
- The top 5 do’s and don’ts
- Benchmarking tactics to gauge effectiveness
- Finding out which networks are right for your business
- And as always a Question and Answer session that will allow you to get free advice from the experts
The Webinar has past, but you can view the presentation plus other past webinars at: pointit.com
posted by Amy R 10:51 am September 28, 2009permalink | digg this | technorati
SDMA September Networking Dinner: Social Media
Posted in Seattle Internet EventsJoin the SDMA (Seattle Direct Marketing Association) on September 9th from 5:30-8 PM at the Bellevue Hyatt as they kick off the 2009-2010 season. The topic will be Transforming your Marketing and Customer Relationships with Social Media. Here’s the description:
The chorus of conversation about social media continues to grow, but many still question how best to deploy and recognize benefits of the social channel within their organization. Come and learn from four leading Northwest social media experts via an interactive panel discussion about how they are leveraging this channel at their brands. Hear first hand experiences about their best-practices, struggles and results.
The moderator is Blake Cahill, SVP of Marketing at Visible Technologies. Panelists include:
- Elliot Pesult: Campaign Management Specialist, Alaska Airlines
- Ricardo Rabago: Social Media Specialist, PCC Natural Markets
- Natalie Crain: Internet Marketing Manager, REI
- Shauna Causey: Communications Director, Comcast Cable
Register at www.sdma.org.
posted by Amy R 12:51 pm September 1, 2009permalink | digg this | technorati
MITEF Dinner Forum in September: Social Media
Posted in Seattle Internet EventsThe topic of the September 16th MIT Enterprise Forum of the Northwest Dinner Forum is Social Media: Real Business Strategies for Success. Here’s the description:
How are some businesses harnessing the power of social media to differentiate and manifest their brand, scale their organization, and succeed where others fail? Our panel of experts share real-life examples that highlight successful social media strategies and executions. They’ll answer questions from the audience, and provide a glimpse into the future of how social media will dramatically change how we do business and lead our lives. Our panelists include:
• Murtaza Hussain – Co-founder and President of Peanut Labs
• Eric Picard – Advertising Technology Advisor to the Advertising Platform Engineering team at Microsoft
• Ben Straley – Co-founder and CEO of Meteor Solutions
• Jim Watson – Senior Vice President, Managing Director of Razorfish Northwest
• Mike Weaver – VP of New Business Development and Mobile Discipline Lead for MRM Worldwide – Seattle
The event will be moderated by Ethan Yarbrough, Co-founder and President of Allyis Inc. Learn more and register on the MITEF Web site.
posted by Amy R 2:41 pm August 19, 2009permalink | digg this | technorati
September PSAMA Luncheon: Twitterphoria
Posted in Seattle Internet EventsSave Wednesday, September 9 for the September Puget Sound American Marketing Association (PSAMA) Luncheon. The topic is Twitterphoria: Adding Twitter Power to Your Marketing Mix Today. Join Jennifer Gehrt, Co-Founder of Communiqué PR, to learn about current trends in social media.
Here’s part of the description: You’ll discover how you can integrate Twitter with your marketing plans to achieve your most pressing business objectives and you’ll walk away with ready-to-execute tactics to promote your company’s product/service on Twitter and other key social media platforms. Learn more and register at the PSAMA site.
And remember that you can follow Adhost on Twitter and twitter.com/adhost.
posted by Amy R 11:52 ampermalink | digg this | technorati
Summer Internet Events in Seattle
Posted in Seattle Internet EventsMany associations take the summer off, but we found some interesting networking events if you’re staying around Seattle.
July 22: Northwest Internet Advertising Group networking event
July 22: Puget Sound American Marketing Association Eastside event – Marketing with Partners: Strategies to build a Sustainable and Profitable Partner Ecosystem
July 23: Techflash Summer BBQ and Ping-Pong Tournament
July 30: WTIA Summer Celebration – Featuring Xconomy Battle of the Tech Band
August 12: WTIA Family Night at Safeco Field – White Sox vs. Mariners
We hope you’re enjoying the beautiful weather.
posted by Amy R 5:52 pm July 21, 2009permalink | digg this | technorati
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