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Adhost Blog

Big Announcements from Google

In the past few days Google announced two big changes to how it will display search results:

1. Personalized Search Results - Instead of displaying the same results to everyone who does the same search, Google is now personalizing the results based on your searches over the past 180 days. Check out these articles for more information:

• Google Blog: Personalized Search for everyone
• Search Engine Land:  Google Now Personalizes Everyone’s Search Results
• Search Engine Land: Google’s Personalized Results: The “New Normal” That Deserves Extraordinary Attention

2. Real-time Search Results - Google will be incorporating real-time results from Twitter, Google News and other sources on its search results pages. See examples and more details at:

• Google Blog: Relevance meets real-time web
• Search Engine Land: Google Launches Real Time Search
• TechFlash: Google’s eye-catching updates

Time will tell how will these changes affect search engine optimization strategies for business Web sites.