November 2006
Adhost News and Tips - November 2006
Spotlight
Adhost colocation client ChefShop.com offers a seasonal selection of over 1,000 of the very best artisan-produced foods and fresh products from around the world on their ecommerce store. To keep in touch with their customers, ChefShop.com uses Adhost's Email Marketing Manager to send out their weekly email newsletters. Full of informative articles about food, recipes, and "just in" offerings, these email newsletters are ChefShop's top marketing tool. By collecting email addresses on their Web site, they have grown their subscriber list from 8,000 to 45,000 in just four years. ChefShop is offering Adhost clients 5% off any holiday orders (enter ADHOST in the coupon code) - gourmet hot chocolate or a holiday relish tray set anyone?
E-mail Marketing 101: Building revenues and customer loyalty with an effective permission e-mail marketing strategy.
More and more companies such as ChefShop are making e-mail marketing a key component of their overall customer marketing strategy. Are you? Join us on November 16, 2006 from 2-4 PM, and we'll not only show you why it's important, we'll also show you how to do it right in order to ensure maximum revenue and customer satisfaction. Terry Miller of CRM Group will be our presenter.
Location: Fisher Plaza (first floor, lobby meeting room), 140 Fourth Ave. N, Seattle
Price: complimentary for Adhost clients, limit of one person per company.
For more details and to register, visit our seminar page. We expect this to fill up so save a spot today! To access audio recordings and presentations for our Sept. and Oct. seminars, visit our seminar archives.
Seattle Search Engine Marketing Events
- 1. Nov. 8: Google presents "The Changing Media Landscape" at the Puget Sound Chapter of the American Marketing Association's monthly lunch.
- 2. Dec. 6: MSN AdCenter will cover Best Practices in PPC Search at the Seattle Direct Marketing Association's monthly dinner.
Email Update
To our clients who were affected by problems with our email servers in October, thank you for your patience. The essential underlying issue was large increases of SPAM inbound to our network. While we try to maintain ample head-room in our mail-server architecture, we simply did not have the resources at hand to be prepared for the influx that we have experienced. We have also heard that other providers have been experiencing similar volume increases. We have added capacity or upgraded major components to the following systems: network infrastructure, load balancers, SMTP servers, database servers, and filters. We have extensively tuned and retuned these systems to maximize their effectiveness. Electronic mail is extremely important and we are committed to providing a reliable and robust solution. Currently, we are handling approximately 7 million incoming email messages per day of which we discard or otherwise refuse approximately 90%.
Holiday Hours
The Adhost Business Office will be closed on Thursday, November 23rd and Friday, November 24th for the Thanksgiving Holiday; however, our technical services office will be on our regular 24 hour schedule. You can reach technical support by telephone at 206-404-9500 or 1-888-323-4678 or by email at support@adhost.com.
