October 2006
In This Months Issue:
Spotlight
This month we’re shining the spotlight on our email marketing manager (EMM) upgrade. Our new and improved system includes these helpful features to make it even easier to email your company newsletter or promotional offers:
- WYSIWYG editor
- Calendar based publishing
- API suite for automatic subscriptions
- CAN SPAM compliant
- Survey tool
Also, dedicated IP #s are available for an extra fee. It's easy to get started. In a matter of hours you can be up and running, sending out targeted email campaigns to your customers. Call us at 888-ADHOST-1 to get set up or fill out a brief sign-up form and we’ll contact you.
Network Upgrade
Adhost recently completed an upgrade to our core routing and switching infrastructure by deploying the latest technologies from Cisco Systems. This new hardware gives us ample room for growth through the foreseeable future and provides added redundancy and resiliency to our network.
October Seminar
Our panel of local search experts will provide plenty of tips for marketing your Web site on the search engines. This seminar will cover the search advertising landscape, search engine optimization techniques, link building ideas, Google Webmaster tools, and pay-per-click strategies. Please note that this seminar will be geared to an intermediate level of search engine marketing knowledge.
- Date: Thursday, October 19 from 2-4 PM
- Location: Fisher Plaza (first floor, lobby meeting room), 140 Fourth Ave. N, Seattle
- Price: free for Adhost clients, limit of one person per company
To register, fill out our seminar form. We expect this to fill up so save a spot today!
Tech Support Tip
Where are my DNS zone files? You can find your DNS zone files by logging into the Client Control Panel. Then select 'Manage Domains' from the menu. There you will see "DNS Zone Files." Select your domain from the drop-down menu. Voila!
Search Engine News
New Google and Yahoo! Webmaster Support Centers (provided by Larry Sivitz) Good things in the search world seem to come in pairs. Each time Google or Yahoo! announces a compelling new service or feature, the other is not far behind. So it is with the creation (or consolidation at any rate) of two new Webmaster Support Resources that attempt to improve communication between the search engines and those who manage Web properties and search campaigns.
The new Google Webmaster Central contains:
- A site status wizard which you can use to check if and how your site is being spidered by Google.
- Webmaster tools (a rebranding of Google Sitemaps service for giving Google data about your web site).
- Info on how to submit your site to Google (including information on Google Base, the Google Books Partner Program, and Google Video Uploads).
- A new Google Blog for Webmasters, with information on index updates, crawlers, and other technical issues.
- A Google discussion group for Webmasters.
- And, finally, a Webmaster Help Center, which gathers many of the most relevant help pages in on forum.
Yahoo!'s newly expanded Webmaster Help section contains:
- A link to the Yahoo! Search Blog.
- Search Help (like Google, Yahoo! has gathered all relevant help pages in one spot).
- Search Content Guidelines — in essence a discussion of what Yahoo! considers “good practices” and what it considers spam.
- A form for reporting spam.
- Support Feedback form. This is the protocol to report problems with Yahoo’s spiders, get help in removing pages from their index, copyright issues, or beg Yahoo! for forgiveness.
- The Yahoo! Site Explorer lets you analyze the standing of your own site (or that of your rival's). This is a popular tool among search engine marketers as it gives a much more accurate picture of your number of back-links than Google.
- A Submit Page, which provides information on how to submit your site for free, Yahoo!'s pay per click text ad program and Yahoo!’s Search Submit Express.
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